10 ways to ramp up your journalism cover letters

Learn more about do's and don'ts for cover letters from Benét J. Wilson's workshop.

Benét J. Wilson led a cover letter workshop for TJA members. Be sure to check out the recording on our training video library for active members.

10 do’s and don’ts for cover letters
  1. Don’t use AI to write it. We can tell.
  2. Do address it to a human being (if possible).
  3. Don’t send the same cover letter everywhere you apply.
  4. Do tell a story in your cover letter.
  5. Don’t gush about wanting to always work for the outlet.
  6. Do point out good stories you’ve seen on the outlet.
  7. Do have an extra pair of eyes look at your letter before you hit send.
  8. Don’t use crazy fonts in your cover letter.
  9. Do keep it to one page.
  10. Don’t repeat what’s on your resume.

This resource was originally published as part of a newsletter on May 5, 2025.

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